Which of the following is an example of glocalisation in India?

The correct answer is - The popularity of ‘Bhangra pop’ and ‘Indi pop’

Key Points

• The popularity of ‘Bhangra pop’ and ‘Indi pop’
  • These music genres are examples of glocalisation, which is a combination of global and local influences.
  • They blend international musical styles with traditional Indian music, showcasing a mix of global and local elements.
  • This phenomenon illustrates the adaptation and integration of global trends into local cultures, creating unique and dynamic cultural expressions.

Additional Information

• Glocalisation
  • This process involves the mixing of global and local cultures to create hybridized cultural phenomena.
  • It is often driven by commercial imperatives and aims to make global products more acceptable and appealing in local markets.
• Examples in India
  • Television: Foreign television channels like Star and MTV broadcast content in Indian languages, catering to local audiences.
  • Food: McDonald's adjusts its menu in India to include vegetarian and chicken options, avoiding beef due to cultural sensitivities.
  • Festivals: During local festivals like Navaratri, international brands may adapt their products and marketing strategies to align with local traditions.