Media literacy is considered as a

Question

Question

This question was previously asked in

UGC NET Official Paper 1: Held On 15 June 2023 Shift 2

Answer 1

Media literacy is considered as a:Continuous process
Important Points

Media literacy is the ability to identify different types of media and understand the messages they're sending.

It involves the skills to critically evaluate media content and understand the techniques used by media to convey messages.
This includes understanding how media messages shape our culture and society, identifying target audiences, recognizing media bias, and understanding the roles of media in our lives.
Since media and its impact continually evolve with technological advancements and societal changes, media literacy is a continuous process.
It's not a corporate campaign, which would be a strategic effort by a company to promote its brand or product.
It's also not a limited objective or a temporary fad, as media literacy is a critical skill that individuals should continually develop and use throughout their lives.