UGC NET Commerce Unit 8 Syllabus: Important Topics & Syllabus PDF!
"Marketing Management," Unit 8 of UGC NET Commerce, focuses on the concepts and procedures necessary to successfully promote and provide goods and services to target audiences. Important ideas like customer behavior, market segmentation, branding, price tactics, and the marketing mix are covered. Additionally, the course examines contemporary themes like relationship marketing, internet marketing, and green marketing. In general, it seeks to give applicants the analytical abilities and strategic insights required for successful marketing decision-making in fast-paced corporate settings.
- The UGC NET Exam Paper 2 constitutes an optional paper, for which Commerce is one of the most popular subjects chosen by candidates.
- Knowing the complete UGC NET Syllabus for Unit 8 Commerce is an important facet of the preparation for this vast paper.
- Understanding these concepts is important for aspiring commerce students to develop effective marketing strategies, enhance customer satisfaction, and drive organizational success.
- Thoroughly studying the Unit 8 syllabus equips candidates with the knowledge and skills needed to excel in marketing roles, contribute to business growth, and adapt to dynamic market environments.
- Efficiently studying the UGC NET Commerce Unit 8 syllabus will help candidates gain the knowledge and skills needed to excel in financial management roles and contribute effectively to their organizations.
Download the complete UGC NET Commerce Syllabus PDF to structure your exam preparation.
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Detailed UGC NET Commerce Unit 8 Syllabus
The UGC NET Commerce Unit 8 syllabus covers many important topics. It includes accounting, economics, business management, finance, marketing, organizational behavior, and international trade. The exam tests both theoretical knowledge and practical skills. Candidates need to understand concepts well and apply them to solve problems. Thorough study of the entire syllabus is crucial to perform well in the exam.
UGC NET Commerce Unit 8 Syllabus for Marketing Management
Knowing the UGC NET Commerce Unit 8 syllabus helps candidates focus their studies effectively, ensuring thorough coverage of topics. It allows candidates to allocate their time efficiently, prioritizing areas that require more attention. Additionally, familiarity with the syllabus aids in devising strategic study plans and enhances confidence during the examination.
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Subject |
Syllabus |
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Marketing Management |
Marketing Concept and approaches |
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Marketing channels |
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Marketing mix Strategic marketing planning |
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Market segmentation |
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targeting and positioning |
UGC NET Commerce Unit 8 Syllabus for Product decisions
The following table comprises all the topics for Product decisions. Check it out now-
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Subject |
Syllabus |
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Concept |
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Product line |
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Product mix decisions |
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Product life cycle |
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New product development |
UGC NET Commerce Unit 8 Syllabus for Pricing decisions
Here is the syllabus for Pricing decisions. Check it out now-
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Subject |
Syllabus |
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Pricing decisions |
Factors affecting price determination |
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Pricing policies and strategies |
UGC NET Commerce Unit 8 Syllabus for Promotion decisions
Check the syllabus for Promotion decisions and upscale your preparation.
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Subject |
Syllabus |
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Role of promotion in marketing |
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Promotion methods - Advertising |
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Personal selling |
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Publicity |
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Sales promotion tools and techniques |
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Promotion mix |
UGC NET Commerce Unit 8 Syllabus for Distribution decisions
The following table comprises all the topics for Product decisions. Check it out now-
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Subject |
Syllabus |
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Channels of distribution |
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Channel management |
UGC NET Commerce Unit 8 Syllabus for Consumer Behaviour
Here is the syllabus for Pricing decisions. Check it out now-
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Subject |
Syllabus |
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Consumer buying process |
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factors influencing consumer buying decisions |
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Service marketing |
UGC NET Commerce Unit 8 Syllabus for Trends in marketing
Check the syllabus for Trends in marketing and upscale your preparation.
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Subject |
Syllabus |
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Social marketing |
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Online marketing |
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Green marketing |
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Direct marketing |
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Rural marketing |
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CRM |
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Logistics management |
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Topic Wise Preparation Tips for UGC NET Commerce Unit 8 Syllabus
Candidates should be through with the various topics included in the UGC NET Commerce Unit 8 Syllabus as well as effective tips to prepare them. The following are some of the expert recommended preparation tips that will help you prepare for this portion hassle-free –
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Topic |
Preparation Tips |
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Marketing: Concept and approaches |
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Marketing channels & Marketing mix (4Ps) |
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Strategic marketing planning |
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Market segmentation, targeting, and positioning (STP) |
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Product decisions |
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Pricing decisions |
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Promotion decisions |
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Distribution decisions |
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Consumer Behaviour |
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Service Marketing |
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Trends in Marketing |
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Logistics Management |
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We hope you found this article on UGC NET Commerce Unit 8 Syllabus informative and helpful. Thoroughly understanding and preparing for the UGC NET Commerce exam is crucial for gaining a competitive edge in the examination. Utilize available resources and download our Testbook App which is free and start preparing for any competitive examination. This app provides you with Test Series, Mock tests, PDF Notes, Previous year’s question papers, and much more.