Which media is useful for illiterate consumers?

The correct answer is Broadcast media.

Key PointsIn today's media-saturated environment, media literacy, or the capacity to understand and digest media information, is particularly crucial.

Important Points

• For illiterate consumers ''Broadcast media'' is more useful as comparison to Print media, Posters/ Hoardings, Transit means.
• For illiterate consumers it is difficult for illiterate consumers to decode print media, and posters/hoardings.
• Examples of broadcast media are advertisement, radio etc. which can be easily decoded by illiterate consumers.