What does the term "content curation" refer to in social media ?

Key Points

• Content curation involves selecting, organizing, and sharing relevant content from various sources, rather than creating original content.
• This process helps in providing valuable information to the audience by filtering the vast amount of content available online and presenting the most relevant pieces.
• Content curation is widely used in social media marketing to engage audiences and establish thought leadership.
• It allows brands and individuals to offer diverse perspectives and insights from industry experts and reputable sources.

Additional Information

• Effective content curation requires a clear understanding of the target audience and their interests.
• Tools like RSS feeds, social media dashboards, and content curation platforms can streamline the process.
• Regularly updating curated content keeps the audience engaged and helps in maintaining a fresh and relevant social media presence.
• Content curation can complement original content creation, offering a balanced approach to content strategy.