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Constituents of Integrated marketing are:

A. Customers

B. Price

C. Communications

D. Products and services

E. Channels

Choose the correct answer from the options given below:

This question was previously asked in
UGC NET Paper-2: Commerce 26th Dec 2021 Shift 1
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  1. A, B and C only
  2. C, D and E only
  3. B, C, D and E only
  4. A, B, D and E only

Answer (Detailed Solution Below)

Option 3 : B, C, D and E only
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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Detailed Solution

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The correct answer is B, C, D and E only.

Key PointsIntegrated Marketing Communication refers to integrating all the methods of brand promotion to promote a  particular product or services among customers.

Important PointsConstituents of Integrated Marketing Communication includes:

  • The Foundation
  • The Corporate Culture
  • The Brand Focus
  • Consumer Experience
  • Communication Tools
  • Promotional Tools
  • Integration Tools
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