Which one of the following has been considered as a non-specialist media thinker ? 

The correct answer is - Manuel Castells

Key Points

• Manuel Castells
  • Manuel Castells is recognized as a prominent sociologist and communication theorist.
  • His work primarily focuses on the information society, communication, and globalization.
  • Although he has contributed significantly to media studies, he is not categorized as a media specialist in the traditional sense like the other options.

Additional Information

• Marshal McLuhan
  • Known for coining the phrase "the medium is the message" and for his work in media theory.
  • His contributions are foundational in the field of media studies.
• Wilbur Schramm
  • Considered one of the founding figures of communication studies.
  • His work focused on mass communication and the impact of media.
• George Gerbner
  • Known for his cultivation theory, which examines the long-term effects of television.
  • His research is a cornerstone in the field of media effects.