Traditionally, marketing has been viewed as:

Question

Question

This question was previously asked in

DFCCIL Executive (Ops & BD) 28th Sept 2021 Paper (Shift 1)

Answer 1

Traditionally, marketing has been viewed as a simple exchange.

Key Points

Traditional Marketing:

Marketing has existed since time immemorial.
The traditional marketing concept is defined as " simple exchange of goods and services for some benefit".
It is based on three concepts i.e customer orientation, integration of efforts, and profit objective. In this concept of marketing, all the efforts are directed towards the mere selling of goods in exchange for some profit.
The merchants are simply involved in "changing of hands" from the sellers to the buyers. The buyers purchase these goods and services in exchange for some money. All the actions are integrated towards the production of higher quality goods for the purchase of selling to the ultimate customers.
The producers have a "profit motive", where efforts are put into maximizing profits as much as possible. In this concept, customers' needs and wants are given a priority, hence it is sometimes also known as the "market-driven" concept.