Arrange the elements of Westley and Maclean's Model in proper sequence.

A. Feedback

B. Communicator

C. Source of Information

D. Audience

E. Mass communication organization (gatekeeper)

Choose the correct answer from the options given below:

The correct answer is - 3) C, B, E, D, A

Key Points

• Westley and Maclean's Model
  • This communication model is designed to explain how mass communication works in society.
  • It considers multiple feedback loops and the role of the gatekeeper in the communication process.
• Sequence of Elements
  • Source of Information (C): The starting point of the communication process.
  • Communicator (B): The individual or entity that sends the message.
  • Mass communication organization (gatekeeper) (E): The organization that processes and filters the message.
  • Audience (D): The recipients of the message.
  • Feedback (A): The responses from the audience back to the communicator.

Additional Information

• Role of Gatekeeper
  • The gatekeeper plays a crucial role in selecting, editing, and controlling the flow of information before it reaches the audience.
  • This ensures that the information being disseminated is relevant and appropriate for the intended audience.
• Importance of Feedback
  • Feedback is essential as it helps the communicator understand the audience's response to the message.
  • It allows for adjustments and improvements in future communications.
• Complexity of Mass Communication
  • Unlike simple linear models, Westley and Maclean's model acknowledges the complexity and dynamic nature of mass communication.
  • It highlights the interaction between various elements and the continuous flow of information.